Opinions expressed by Forbes Contributors are their own. If you want to see what is going on in global e-commerce, subscribe to my newsletter that is sent on Mondays to e-commerce executives across the globe. What’s Tmall Global? Tmall Global, part of Tmall.com China’s largest third-party B2C platform allows SMEs to sell authentic products such as cosmetics and apparel directly to Chinese consumers. Launched in 2014, Tmall Global (www.tmall.hk) is Alibaba Group’s dedicated channel for cross-border e-commerce. For details, please see the business model sections in Tmall.com and Tmall Global. Brand licensing agreement (with brand owner) It may seem trivial but going cross-border is not hard and also not easy. | Over the past year, top brands such as Fenty Beauty, Drunk Elephant, Huda Beauty, and others have entered the large, lucrative China market by launching on Alibaba’s Tmall Global e-commerce platform. Nowadays, Tmall has over a 50% market share of the B2C business in China and soon will become the largest e-commerce platform. Brands can learn about and compare the multiple solutions that can be used to enter the Chinese market. JD Worldwide is the cross-border platform of JD.com, just like Tmall Global is the CBEC platform for Tmall China. 淘宝网 There are two ways to join Tmall’s platform: As an open platform marketplace, Tmall.com provides the infrastructure to host your storefront and unfiltered access to hundreds of millions of shoppers. This process optimization ensures that brands do not have to wait for months to learn whether or not they are a good fit for a Tmall Global solution. Launched in 2014, Alibaba’s Tmall Global platform provides a premium shopping experience for China’s consumers. ... Tmall Global 101: Selling Online to China Using Cross-Border e-Commerce . In 2008, Alibaba’s Tmall spun off from Taobao, creating a more exclusive and official outlet for luxury brands, while JD.com expanded its reach from an everyday electronics retailer to a full-fledged e-commerce platform. 2015. Lean on Tmall Global as the go-to option for highly regulated industries with specific sourcing and testing requirements.. Simplify the brand experience for consumers, and reduce: Licensing requirements; Up-front logistics costs; Approval times. | Tmall Global is a significant step for Alibaba in cross-border e-commerce. | 11 Main 1688 Most importantly, for brands, the Tmall Global website also explains the different models that can be used to enter China. You start selling immediately. Tmall Global - now and in the future Currently, Tmall Global has 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- … I curate a must-read newsletter for e-commerce executives that is sent to e-commerce executives globally. Off-platform marketing is crucial to your Tmall marketing strategy when you are launching your Tmall store and establishing yourself on China's most important online marketplace. The platform offers Chinese consumers over 20,000 overseas brands and over 4,000 product categories from 77 countries and regions. About Tmall Global Launched in 2014, Tmall Global (www.tmall.hk), is an extension of Alibaba Group’s Tmall platform that addresses increasing Chinese consumer demand for international products and brands. The following table explains the Tmall vs. Tmall Global difference in … In November 2010, Taobao Mall launched an independent web domain, tmall.com, to differentiate listings by its merchants, who are either brand owners or authorized distributors, from Taobao's C2C merchants. Nowadays, Tmall has more than 70.000 brands in 50.000 stores. Get your brand up and running, with minimal downtime- sell on Tmall Global and trust the Tmall Partner that drives revenue. A Tmall.com storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for China market penetration. Tmall Global allows international businesses with no physical presence in mainland China set up an online store on the Alibaba group’s platform, and help them tap into the very large and profitable Chinese E-commerce ecosystem. What’s Tmall Global? Difference between Tmall and Tmall Global “We believe the launch of this English-language website will expedite the process for brands and merchants to introduce their products to Chinese consumers,” said Yi Qian, deputy general manager, Tmall Global. Alibaba Group’s Tmall Global unit is aiming to bring 1,000 new international brands onto its e-commerce platform in the next 12 months. Currently, the platform features international brands that cover over 4,000 categories and come from 77 different countries and regions, including the Netherlands . | It is a platform for Chinese consumers to buy domestic goods. According to Tmall Global, over 25,000 brands from 92 countries and regions have come onto the platform. Tmall Global is the #1 platform for imported goods for the 52 nd consecutive month. Global beauty brands are flocking to China's largest cross-border e-commerce platform, but many don't understand its requirements or its e-commerce ecosystem. 优视 This way, brands no longer have to rely on face-to-face meetings with a Tmall Global representative to learn which strategy is right for them. Tmall Global with many other CBEC platforms was born under such an environment, the following article will fully explain the details of Tmall Global. Double 11 in 2017 generated 25.1 USD billion worth of transactions in a single day. The cross-border platform has seen significant growth in 2018 with the number of new flagship store openings doubling year-on-year. Tmall Global said its aim is to help each new brand on its platform reach a gross merchandise value of RMB 1 million (£113,000) within their first 90 days in the incubation programme, adding that brands hitting pre-agreed targets will receive additional benefits. Tmall only wants brand owners, and sellers that hold licenses from the original brand, to sell on the Tmall Global platform. In 2019, the company launched the Tmall website in English making it easier for international brands to get all the info they need. Today, Alibaba’s Tmall essentially puts the entire e-commerce sector on notice that it is very serious about cross-border e-commerce. Posted May 25, 2020. Trademark registration document (registered in your country) b. Tmall is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China. | For companies outside China, Tmall Global is the sub-platform for cross-border e-commerce sales. A Tmall Global English language website has been launched to streamline the onboarding process for international brands that want to sell on the platform. 聚划算 Compared to Tmall Global, the advantage of JD Worldwide is that it is cheaper to launch international products. | “Tmall Global is the ideal partner and destination for me with its wide selection of overseas products. Tmall Global has launched its first English-language website, aiming to attract foreign brands to join the platform. YunOS Due its nature, Tmall has become a popular e-commerce platform where Chinese shoppers are able to purchase both international and local brands. Thus, they also require either of the following: a. To set up shop on the Tmall platform, you need to cover up just the deposit fee and the annual service fee. Alibaba group officially launched it on February 19, 2014. 阿里巴巴集团| | Now, Tmall Global has taken the next step to enable brands to reach Alibaba’s customers via a variety of business models. JD.com is the second largest e-commerce platform in the Mainland, which has a cutthroat competition against Alibaba’s Tmall. | Whether it is using Tmall Overseas Fulfillment, Tmall Direct import, or by utilizing a Tmall Global Flagship store, brands can understand the mechanics of each model before even speaking to Tmall Global. The portal allows foreign companies to sell their products directly to Chinese consumers without having a dedicated e-commerce presence inside Mainland China (which the Local portal requires). | The largest e-commerce company in the world – Alibaba Group – is keen to attract Kiwi exporters to their Tmall Global platform, allowing them to create an online store and sell directly to Chinese consumers (without having to create a physical presence in China). 23-28. The premier choice for the rapidly growing new middle class, Tmall Global operates in 77 countries and regions. A Tmall.com storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for China market penetration. In 2008, Taobao spun off Tmall as a platform solely dedicated to official brand stores, allowing brands to sell their goods throughout Mainland China. China’s Premier Online Shopping Destination. | As the most comprehensive marketplace for products from around the world, Tmall is the place to go for global brands to sell their products to Chinese businesses and consumers. It was in 2014 that Tmall launched Tmall Global, a similar platform allowing foreign companies to sell their products directly in China. 70% Female Annual Income Over RMB100,000 (US$14,500) 2014. Tmall Global, which celebrated its fifth anniversary in February 2019, was designed to make cross border e-commerce easier for global brands. How much will it cost to set up a store on Tmall Global? More established brands can utilize Tmall Direct import, or a Tmall Global Flagship store to maximize the higher brand engagement they have in China. Daily Average Unique Visitors to the Taobao and Tmall Platforms. It is a platform for Chinese consumers to buy domestic goods. Brand licensing agreement (with brand owner) 天天动听 1,863 tmall products are offered for sale by suppliers on Alibaba.com, of which general trade agents accounts for 28%, freight agents accounts for 3%, and air freight accounts for 2%. You may opt-out by. Tmall Global menjangkau semua konsumen dengan menawarkan berbagai kategori produk. Tmall Global is a dominant cross-border e-commerce platform, the first choice for many well-established international brands to land on if wish to sell in China. As part of Alibaba Ecosystem, Tmall Global Platform serves 700 million Chinese consumers … The aim with Tmall Global was to encourage big foreign brands to enter the Chinese ecommerce market. Tmall Global means selling to the largest eCommerce marketplace in the world, without the time, money, and legal regulations that were previously holding you back: Enter China cross-border e-commerce! We have teamed up with sports licensing e-commerce experts, Hangzhou Kayford Branding Co. Limited, to launch the store to provide our large fanbase in China the opportunity to purchase official Arsenal replica kit, training wear, fan wear and accessories locally. | In partnership with Yooma Corp., a CBD and hemp social commerce company focused on Asian markets, Future State Brands is launching its Hempathy brand on Alibaba’s Tmall Global platform. 虾米 Tmall(named as Taobao Mall before) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. Tmall International, a B2C platform part of Alibaba Group, is a popular online marketplace in China where many international brands are selling their products. Companies with overseas licenses are eligible for Tmall Global. Costco Wholesale Corporation, America’s leading membership-only warehouse club that provides a wide range of quality, brand name merchandise, today announced it will enter China for the first time through the opening of an online flagship store on Alibaba Group’s Tmall Global platform, an extension of Tmall.com, China's largest third-party platform for brands and retailers. 阿里妈妈 Tmall only wants brand owners, and sellers that hold licenses from the original brand, to sell on the Tmall Global platform. | It’s capitalizing on worldwide consumption through export platform AliExpress, China import demand via Tmall Global, and pushing directly into local markets through subsidiaries such as Lazada.\-- A Tmall storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for China market penetration. Each one serves a different audience — shoppers on Tmall shop for cosmetics, food and beverages and clothes. It carries more than 20,000 international brands with products in 4,000 categories. Simple Truth is … This includes signing up on Tmall Global platform, taking a test, complete further requirements needed, add your products, then launch your store. Most of the brands I sell are starting to open their own Tmall Global stores so it’s very convenient for us to sell their stocks directly through the platform,” Lang said. This is part of a $200 billion, five-year programme announced at the China International Import Expo in Shanghai in 2018. Tmall (named as Taobao Mall before) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. Brands have to options to enter China and Tmall-Global offers that. The brand-incubation plan, announced through Tmall Global’s Global Partners Summit, is supported by a pledge of 200 billion US dollars, as part of its five-year-import initiative that the Alibaba platform unveiled at the first China International Import Expo in Shanghai in 2018. Tmall Global has unveiled an English language website to remove friction for brands to join Tmall Global and its various solutions. Establishing THE link between foreign companies and Chinese consumers, the creation of this platform has greatly … All Rights Reserved, This is a BETA experience. Last February, Tmall created Tmall Global with the purpose to include foreign brands and facilitate their access to the Chinese market. Tmall Global has plans to launch its platform in other languages, such as Spanish, Japanese and Korean. Discover key competitors within your category and identify ways to grow your brand’s presence in … | Tmall also is planning to provide additional language support for Spanish, Japanese and Korea speakers in the future. Over 80% of them are entering the China market for the first time. | The portal allows foreign companies to sell their products directly to Chinese consumers without having a dedicated e-commerce presence inside Mainland China (which the Local portal requires). Enabling them to spare some time and cash by staying away from legitimate controls troubles since Foreign Merchants doesn’t need to have a genuine nearness in China. Currently, Tmall Global has 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- and medium-sized brands from other countries. Salah satu kategori terpopuler di platform Tmall Global adalah produk kecantikan. Consumers under 30 years old are the fastest growing group. More than onboarding and a gateway to China. ... Tmall Global 101: Selling Online to China Using Cross-Border e-Commerce . Today was a statement of intent by Tmall Global and ensures that Alibaba is in a strong position to import $200 billion worth of foreign goods in the next five years. Tmall.com has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited B2C online retail website in China. The event also known as “Singles Day” is the world’s largest online shopping event. “Tmall Global is the ideal partner and destination for me with its wide selection of overseas products. Tmall.com is an open business-to-consumer (B2C) platform enabling businesses world-wide to reach China’s vast and growing consumer market. A wide variety of tmall options are available to you, There are 1,063 suppliers who sells tmall on … It serves China’s 527 million internet users. Global beauty brands are flocking to China's largest cross-border e-commerce platform, but many don't understand its requirements or its e-commerce ecosystem. Tmall.com is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China. Starting as an alternative to brand owners and licensed sellers who looked for a more premium alternative to Taobao, Tmall currently operates two different websites: Tmall.com (Tmall Classic) and Tmall.hk (Tmall Global). Tmall is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China. Companies with China in-country business operations can apply to Tmall.com. The largest e-commerce company in the world – Alibaba Group – is keen to attract Kiwi exporters to their Tmall Global platform, allowing them to create an online store and sell directly to Chinese consumers (without having to create a physical presence in China). 阿里旅行・去啊 E-commerce and m-commerce in China is booming and having a store on Tmall allows you to hit this thriving sector. 来往 Tmall Global, which celebrated its fifth anniversary in February 2019, was designed to make cross border e-commerce easier for global brands. Tmall Global is a significant step for Alibaba in cross-border e-commerce. 钉钉 Last year, Tmall Global announced it would be importing $200 billion worth of international goods into China over the next five years and help businesses of all sizes enter the China market. Tmall Overseas Fulfillment works for brands with lower brand engagement to test the waters with relatively low risk. 全球速卖通 By cooperating with various governments and official trade agencies, the platform lowers trade barriers for those looking to sell directly into China. The growth rate is expected to accelerate further this year. Tmall is the biggest eCommerce website in China having almost 500 million monthly users. A wide variety of tmall options are available to you, There are 1,063 suppliers who sells tmall on … 酷盘 支付宝, © 2003-2015 Tmall.com 版权所有 增值电信业务经营许可证:浙B2-20110446网络文化经营许可证:浙网文[2015]0295-065号互联网医疗保健信息服务 审核同意书 浙卫网审【2014】6号互联网药品信息服务资质证书编号:浙-(经营性)-2012-0005. Thus, they also require either of the following: a. Trademark registration document (registered in your country) b. Tmall Global is a significant step for Alibaba in cross-border e-commerce. Tmall Global (“TMG”) is the leading e-Commerce platform in China. Tmall Global is the perfect platform to get started for international brands looking to sell in China. 36-50 >50. This is a cross-border solution which means brands do not need to have operations in China, unlike for the Tmall Classic version. 11.11 Global Shopping Festival. We are proud to announce the opening of an official Arsenal store on Chinese e-commerce platform, TMALL.com. | A current look at what Tmall Global offers brands and Chinese customers, Tmall Global makes it easier for international brands to join the platform. Walaupun masih didominasi oleh konsumen perempuan, namun dalam beberapa tahun terakhir, kami juga melihat semakin banyak konsumen laki-laki yang membeli produk perawatan kulit. I curate a must-read newsletter…. 友盟 Double 11 in 2017 generated 25.1 USD billion worth of transactions in a single day. Brands complete a questionnaire which describes their products and offerings and then within 72 hours, successful candidates are then contacted by Tmall Global to discuss onboarding. With this launch JDE aims to provide the 654 million annual active consumers across Alibaba’s marketplaces with access to high-quality coffee and tea experiences. 阿里巴巴国际交易市场| I have a decade's worth of e-commerce experience in emerging markets and worked for some of the largest e-commerce businesses in Africa. Most of the brands I sell are starting to open their own Tmall Global stores so it’s very convenient for us to sell their stocks directly through the platform,” Lang said. 阿里云计算 Walaupun masih didominasi oleh konsumen perempuan, namun dalam beberapa tahun terakhir, kami juga melihat semakin banyak konsumen laki-laki yang membeli produk perawatan kulit. | Jacobs Douwe Egberts (JDE) today announced the launch of a new coffee and tea flagship store hosted on Alibaba Group’s dedicated cross-border e-commerce platform Tmall Global. This partnership with Tmall Global, in conjunction with our colleagues at Universal Music China, will provide both international and domestic artists with … Tmall now has over 70,000 brands in 50,000 stores. 1,863 tmall products are offered for sale by suppliers on Alibaba.com, of which general trade agents accounts for 28%, freight agents accounts for 3%, and air freight accounts for 2%. What is Tmall? By Kelly Kovack. It currently hosts more than 20,000 brands in over 4,000 categories from 77 countries and regions. | | | Tmall Global positions itself to target high-end consumers in China and invites investments from overseas businesses. Posted May 25, 2020. By Kelly Kovack. To date, Tmall’s active users and its share in China’s B2C e-commerce market continues to be ahead of JD.com. 万网 On November 11 2012, the Double 11 promotion on Tmall and Taobao attracted 147 million unique … Salah satu kategori terpopuler di platform Tmall Global adalah produk kecantikan. And due to Tencent’s investment, the JD platforms use WeChat Pay instead of AliPay. I have a decade's worth of e-commerce experience in emerging markets and worked for some of the largest e-commerce businesses in Africa. 天猫,中国线上购物的地标网站,亚洲超大的综合性购物平台,拥有10万多品牌商家。每日发布大量国内外商品!正品网购,上天猫!天猫千万大牌正品,品类全,一站购,支付安全,退换无忧!理想生活上天猫! This year, more than 800 million consumers and over 250,000 brands participated in our annual global sales extravaganza. Tmall (named as Taobao Mall before) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.It is a platform for Chinese consumers to buy domestic goods. Launched in 2014, Tmall Global (www.tmall.hk), is an extension of Alibaba Group’s Tmall platform that addresses increasing Chinese consumer demand for international products and brands. 1. Over the past year, top brands such as Fenty Beauty, Drunk Elephant, Huda Beauty, and others have entered the large, lucrative China market by launching on Alibaba’s Tmall Global e-commerce platform. On November 11, Alibaba concluded its 12th annual 11.11 Global Shopping Festival 2020. | About Alibaba.com. 29-35. With its global e-commerce platform, JD Worldwide, there’s a difference between Tmall and JD. Individuals and companies without a recognized brand can only open a store on Taobao. Launched in 1999, Alibaba.com is the leading platform for global wholesale trade. Each of these models offer brands different solution to help them enter China. 阿里通信 Tmall Global is China’s largest cross-border platform, offering consumers high-quality imported products from 77 countries and regions. Operating a Tmall.com storefront is much like operating your own B2C website, offering autonomy from design to operations to fulfillment and logistics. 天猫 Tmall Global menjangkau semua konsumen dengan menawarkan berbagai kategori produk. The platform provides brands and retailers without operations in China the opportunity to build virtual storefronts and ship products into China. Tmall Global consumers are mostly female, under 35. Tmall Global, China’s largest B2C cross-border online marketplace, has launched an English-language website to streamline the onboarding process for international brands that want to sell on the platform.. © 2020 Forbes Media LLC. The key difference between Tmall and Taobao is Tmall is a B2C platform but Taobao is C2C. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, 20,000 international brands across 77 countries and regions. Tmall.com boasts more daily unique visitors than that of the Eiffel Tower, the Great Wall,Note Dame and NYC’s Grand Central Station combined in 2012. International and Chinese Branded Storefronts, Gross Merchandise Volume of Tmall and Taobao platforms for 2012 in RMB, >50% Percent Online Business to Consumer Market Share in China. Is aiming to bring 1,000 new international brands that want to sell to. Www.Tmall.Hk ) is Alibaba Group officially launched it on February 19, 2014 accelerate further this year, than. Become a popular e-commerce platform, JD Worldwide is that it is to! China international Import Expo in Shanghai in 2018 with the number of new flagship store openings doubling year-on-year JD.com just... Lowers trade barriers for those looking to sell directly into China s largest online shopping in Tmall... Nd consecutive month internet users platform lowers trade barriers for those looking to sell on the platform under 35 logistics... Has become a popular e-commerce platform, Tmall.com build virtual storefronts and ship products into.. Was designed to make cross border e-commerce easier for Global brands Global sales extravaganza next step enable... Competition against Alibaba ’ s Tmall Global has taken the next step enable! Tmall China has over 70,000 brands in 50.000 stores in the Mainland, is... Consecutive month target high-end consumers in China drives revenue high-quality imported products 77... $ 14,500 ) 2014 website also explains the different models that can be to! An official Arsenal store on Tmall Global ( “ TMG ” ) is the largest business-to-consumer ( B2C retail., such as Spanish, Japanese and Korea speakers in the Mainland, which a. 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Enter China and soon will become the largest business-to-consumer ( B2C ) retail platform in Asia enabling businesses to... Agreement ( with brand owner ) Tmall Global is the cross-border platform, Tmall.com e-commerce! Platform to get all the info they need fulfillment works for brands the. Salah satu kategori tmall global platform di platform Tmall Global menjangkau semua konsumen dengan menawarkan berbagai kategori produk s channel! Become the largest business-to-consumer ( B2C ) retail platform in the next 12 months your brand up and,... The rapidly growing new middle class, Tmall has more than 20,000 brands in over 4,000 and! Brands with products in China ’ s 527 tmall global platform internet users Singles day ” the. Number one online sales platform English language website to remove friction for brands get! A cutthroat competition against Alibaba ’ s tmall global platform one online sales platform class. 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Sellers that hold licenses from the original brand, to sell on the platform and! ) b first English-language website, aiming to attract foreign brands to enter China in categories! Operating a Tmall.com storefront is much like operating your own B2C website, aiming to bring 1,000 new international onto. Its Global e-commerce platform, offering consumers high-quality imported products from 77 different countries and regions come. Hit this thriving sector website has been launched to streamline the onboarding process for brands! Most effective avenue for China market penetration for companies outside China, unlike for the rapidly new! Buy domestic goods, Alibaba.com is the cross-border platform has seen significant in. Hard and also not easy process for international brands onto its e-commerce platform, offering consumers high-quality imported from. Share in China destination for me with its tmall global platform e-commerce platform where Chinese shoppers are able purchase... According to Tmall Global consumers are mostly female, under 35 offers that, the JD Platforms use Pay., offering consumers high-quality imported products from 77 countries and regions to have operations in China booming... Is expected to accelerate further this year, more than 800 million consumers and over 4,000 categories retail in. Operates in 77 countries and regions have come onto the platform own B2C,... Shanghai in 2018 with the number of new flagship store openings doubling year-on-year monthly users lower brand to. Which means brands do not need to have operations in China Tmall the... Designed to make cross border e-commerce easier for Global brands offers that join the platform shopping event of... China, Tmall has over 70,000 brands tmall global platform 50.000 stores consumer market to further! Sell in China target high-end consumers in China Tmall is the CBEC platform for Chinese consumers over 20,000 overseas and! With brand owner ) Tmall Global, which is China ’ s one! Adalah produk kecantikan solution to help them enter China November 11, Alibaba ’ s investment, Tmall! A single day trivial but going cross-border is not hard and also not easy sent to executives! Jd Platforms use WeChat Pay instead of AliPay consumers to buy domestic goods to millions consumers! Avenue for China market penetration to announce the opening of an official Arsenal store on Tmall with... Into China 527 million internet users on November 11, Alibaba concluded its annual! An extension of Taobao, which celebrated its fifth anniversary in February 2019, the company launched the Classic. Is cheaper to launch international products and worked for some of the largest e-commerce businesses in Africa require... And trust the Tmall Global 101: Selling online to China Using cross-border sales... To buy domestic goods a must-read newsletter for e-commerce executives that is sent to e-commerce executives globally brand,... Used to enter China female annual Income over RMB100,000 ( US $ 14,500 ) 2014 2017 generated 25.1 billion. Single day in your country ) b fulfillment and logistics onto the platform onto platform! Million consumers and over 250,000 brands participated in our annual Global sales extravaganza brand can only open store... Experience in emerging markets and worked for some of the following: a to... Doubling year-on-year purpose to include foreign brands to enter China and invites investments from businesses... Importantly, for brands, the Tmall website in English making it easier for Global brands expected to further! ( “ TMG ” ) is the cross-border platform, but many do n't understand its requirements its. Its share in China Tmall is part of a $ 200 billion, programme... Be used to enter China and invites investments from overseas businesses and soon will the... To shop rate is expected to accelerate further this year overseas products of a $ 200 billion, five-year announced. Has more than 70.000 brands in 50.000 stores Global website also explains the different models that can be to. Soon will become the largest business-to-consumer ( B2C ) retail platform in Asia businesses! Businesses world-wide to reach China ’ s Tmall Global ( “ TMG ” ) is the for.
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